The Basics of Backlinks and Which Blogging Platform is Best for You

The Bread and Butter of SEO

Backlinks are commonly misunderstand. In short, a backlink is when one website links to another. For example, if you were to read an article about SEO on a website and that article had a link to our website, that would be considered a backlink. But why are backlinks important? 

Backlinks are links from other websites to your website. Google uses backlinks as a ranking factor for SEO. The more high-quality backlinks you have, the higher your website will rank in search engine results pages. However, not all backlinks are created equal. Google only counts backlinks from websites that are relevant to your website’s topic. In addition, Google penalizes websites that have unnatural or spammy backlinks. That’s why it’s important to use a backlink checker tool to monitor your backlink profile and ensure that you’re only getting high-quality backlinks from relevant websites. There are many backlink checker tools available, but we recommend using the best backlink checker tool, Linkody, to get the most accurate and up-to-date information on your backlink profile.

Backlinks help to improve your ranking on search engines because it shows that your website is credible and has authority. When other websites link to yours, it vouch for the quality of your content. Google specifically looks at two metrics when determining where to rank websites: quantity of backlinks and quality of backlinks. 

But what makes a quality backlink? A good rule of thumb is to look at the Domain Authority (DA) of the site linking to you. The higher the DA, the better. You can check the DA of any site using Moz’s Open Site Explorer. 

Now that we’ve gone over what backlinks are and why they’re important, you’re probably wondering how you can get some for your own website. There are a few different ways: 

-Create great content: 

This is probably the most important way to organically earn backlinks. If you create high-quality, informative content, other websites will want to link to it as a resource for their own audience. For example, let’s say you write a blog post about “7 Ways to Improve Your Website’s SEO.” A website that writes about SEO would want to link to your post as a valuable resource for their own readers. 

-Reach out to other websites: 

Once you have great content, reach out to other websites in your industry and let them know about your post. Most websites are happy to link to great content if it’s relevant to their audience. Just make sure not ask for anything in return! 

WordPress vs BlogSpot

There is no clear answer as to which platform is better – WordPress or Blogger. It really depends on your specific needs and preferences. If you want more control over your website and are willing to invest the time to learn how to use WordPress, then it may be the better option for you. However, if you prefer an easier platform that requires less maintenance, then Blogger may be a better fit. Ultimately, it comes down to what you value most in a website platform.

Pros of wordpress: 

  • -You have full control over your website and can customize it however you like
  • -WordPress is a very popular platform, so there is a large community of users and developers to help you if you need it
  • -There are tons of plugins and themes available for WordPress, so you can really make your site look and feel unique

Cons of wordpress: 

  • -WordPress can be a bit tricky to learn at first and takes some time to get the hang of
  • -Because WordPress is so customizable, it can be easy to accidentally break things if you’re not careful
  • -Your site may require more maintenance than a Blogger site, as you’ll need to keep your WordPress installation up to date

Pros of blogger: 

  • -Blogger is much easier to use than WordPress and requires less maintenance
  • -It’s a great platform for beginners who are just starting out with creating a website
  • -Blogger sites can be just as stylish and unique as WordPress sites, thanks to the wide range of themes and templates available

Cons of blogger: 

  • -Because Blogger is owned by Google, your site may be subject to certain Google policies and terms of service
  • -You don’t have as much control over your Blogger site as you do with WordPress, so you may not be able to customize it as much to your liking
  • -There is not as large of a community for Blogger users, so it can be harder to find help if you need it


In conclusion, backlinks are an important part of SEO because they vouch for the credibility of your website. The more high-quality backlinks you have pointing to your website, the better chance you have of ranking well on search engines. You can earn backlinks by creating great content and reaching out to other websites in your industry.

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